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How did a young man change hydration and running forever?
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After Joan Massah Cherop broke the tape to win the 2019 Detroit Marathon, she knew 2020 was going to be a year of even bigger races and greater opportunities. Soon, an invitation to the Paris Marathon confirmed her hopes, and she stepped up her training. We all know...
Athletes continue pushing the limits of what we think is possible in this sport. With each new FKT, race time, mountain summit route, etc, we know that eventually.. someday.. someone else will come along to challenge and eventually better the time, or distance. We...
By: Patrick Reagan Note: Photo Credit- Scott Owenby Summer is here! The snow has melted in the mountains, the Southeastern United States is humid again, and the temperatures are skyrocketing all over the world. The summer months allow us to explore the...
By: Ryan Maher Now let’s be clear...It took me a week or two of adjusting to life in a pandemic before finding the positives in this new quarantined life we are living. I also want everyone to know that is ok if you haven’t found the positives yet. And I am well aware...
Comes From The Past
It all started in 1979 when Bryce was unable to find a pack that allowed him to maximize his performance, so he decided to make one himself using his grandmother’s sewing machine.
Since then, Bryce launched the very first hydration company, invented hydration belts, packs, handhelds, vests, produced the first screw top water bottle for runners, and introduced many other industry firsts. His innovation came from need, and it continues out of the need to perform better.
Today, almost all hydration products are iterations of Bryce’s original designs and he continues to drive the inudstry forward, setting UltrAspire apart from all other brands.