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How did a young man change hydration and running forever?
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by Kevin Robison Photography: George Scott Photography Stories that inspire us in our sport are never in short supply. This comes from a community that strives to push their personal limits to find what they didn't know was inside of them. This story in...
Written by: Zac Marion Thinking of the time between your last race of the year and your first race of the new season as strictly an “off”-season is doing yourself a disservice. I’m sure you put in a lot of hard work and noticed some new fitness over the last year. Now...
After Joan Massah Cherop broke the tape to win the 2019 Detroit Marathon, she knew 2020 was going to be a year of even bigger races and greater opportunities. Soon, an invitation to the Paris Marathon confirmed her hopes, and she stepped up her training. We all know...
Athletes continue pushing the limits of what we think is possible in this sport. With each new FKT, race time, mountain summit route, etc, we know that eventually.. someday.. someone else will come along to challenge and eventually better the time, or distance. We...
Comes From The Past
It all started in 1979 when Bryce was unable to find a pack that allowed him to maximize his performance, so he decided to make one himself using his grandmother’s sewing machine.
Since then, Bryce launched the very first hydration company, invented hydration belts, packs, handhelds, vests, produced the first screw top water bottle for runners, and introduced many other industry firsts. His innovation came from need, and it continues out of the need to perform better.
Today, almost all hydration products are iterations of Bryce’s original designs and he continues to drive the inudstry forward, setting UltrAspire apart from all other brands.