Why do you run? Inside each and every one of us there is something that keeps us yearning for progress in our lives. Each of us has a story that has brought us to this place, the present. For someone like Amanda Basham, her goal is to let her story be an inspiration...
What drives you? What is it that sets your soul on fire each and every day? I began asking myself this lately. During my short time working and growing this blog I have met and spoke with so many people who do great things in the running world and it made me think,...
In the world of racing efficiency is everything, the most efficient gear, the best shoes, a plan for how things need to go. Right? But efficiency can only take you as far as your body allows you to go. We’ve recently discussed the many benefits of proper...
“Strengthen your willpower in one area and it will spill over into other areas of your life” – Bryce Thatcher Every day you are faced with choices, going on that run instead of watching television, choosing not to eat that extra piece of cake...
“I always put myself in positions outside of my comfort zone, it helps me to appreciate life in general because there is NO achievement that is possible without discomfort. Magdalena Boulet, also known as Magda is a runner from Oakland, California. She...
Drinking water, something we have done since birth right? So yeah, we all know when we are doing something physical we get thirsty and pound water, or naturally when we feel the urge to get a drink we typically need water to quench that thirst. Did you know there is a...
The journey of the Ultra-Athlete begins with desire, a compelling need to go beyond the last point of return…and then some…and more…and so on, and so on…
In a world with the possibility of endless power and potential – You supply the Aspiration, we’ll supply the water bottles, running belts, running vests, and triathlon gear to keep the perspiration flowing.
