Fall 2025 Gear is Here!
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How did a young man change hydration and running forever?
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The Importance of Following Your Passion.. The Daily Dose of Drive
What drives you? What is it that sets your soul on fire each and every day? I began asking myself this lately. During my short time working and growing this blog I have met and spoke with so many people who do great things in the running world and it made me think,...
How To Not “Hit The Wall”.. Race Nutrition Tips
In the world of racing efficiency is everything, the most efficient gear, the best shoes, a plan for how things need to go. Right? But efficiency can only take you as far as your body allows you to go. We've recently discussed the many benefits of proper hydration and...
Powerful Tools To Build One Of Your Most Important Muscles.. Your Willpower
"Strengthen your willpower in one area and it will spill over into other areas of your life" - Bryce Thatcher Every day you are faced with choices, going on that run instead of watching television, choosing not to eat that extra piece of cake after dinner, or...
33rd Marathon Des Sables Winner.. Magdalena Boulet
"I always put myself in positions outside of my comfort zone, it helps me to appreciate life in general because there is NO achievement that is possible without discomfort. Magdalena Boulet, also known as Magda is a runner from Oakland, California. She was born...
Modern Hydration
Comes From The Past
It all started in 1979 when Bryce was unable to find a pack that allowed him to maximize his performance, so he decided to make one himself using his grandmother's sewing machine.Since then, Bryce launched the very first hydration company, invented hydration belts, packs, handhelds, vests, produced the first screw top water bottle for runners, and introduced many other industry firsts. His innovation came from need, and it continues out of the need to perform better.
Today, almost all hydration products are iterations of Bryce's original designs and he continues to drive the industry forward, setting UltrAspire apart from all other brands.
